MSL Training and Business Acumen
Special Issue on Medical Science Liaison (MSL) Training and Business Acumen. Includes handout of 4-Box Model of Critical 8 Questions all MSLs Must Answer. Authors: Heather Morrow PhD, Tobin Chettiath PharmD, Daniel Snyder PhD, Jane Chin PhD.
TABLE OF CONTENTS
Changing Tides: Why We Need Medical Science Liaison Training Platforms 3
Introduction 3
A Dangerous Assumption 3
Four Training Areas for MSLs 4
Field Readiness 4
Vetting Presentation Skills 5
Formal Assessments Turn the Subjective into Objective 6
Assessment Scorecards 6
Role Playing 7
Advanced Training Sustains Success 8
Developing a Pharmaceutical Business Acumen 9
Introduction 9
Business Acumen: Not Just for Business Functions 10
What is Business Acumen? 11
MSLs: The Medical Community’s Eyes and Ears 11
Financial Awareness 13
Strategic Clinical Objectives Planning 13
Compliance and the Notion of MSL Influence 14
The Pursuit of Work-Life Balance 15
Conclusion 16
Extra: What Does “Business Acumen” Mean to You? 17
BUSINESS ACUMEN FOR MSLS 23
8.25×10.75″ 28 pages.
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