MSL Best Practices Confidential Executive Forum
THE PROBLEM
If you’re resourceful, you can tap into your own network, but you probably have run into a serious problem:
How do you get the data you need without giving away too much?
I say this is a serious problem because the MSL field is full of very smart people. I know, because I have worked with many of them. Like you, MSL executives can sniff out the real question behind the question. Like you, they probably have been in the industry long enough to spot trends – especially competitive trends.
Because of this, many executives look to “experts” like consultants.
There are products and services that can consultants, marketers, and advisors (like me) are eager to offer you for a steep price. I provided MSL consulting and training services, and indeed there are some challenges you want to work with a specific expert or team of experts for best results. Anything involving attorneys, accountants, or expert witnesses – you want to formally hire subject matter experts.
We’re not talking about those kind of questions. We’re talking about all the other questions that you face as a MSL executive.
A BIGGER PROBLEM
You’re busy leading, managing, planning. Your time is valuable, and vetting out sources for specific information can take a lot of time – time you don’t have much of.
Consultants and advisors like me can be useful subject matter experts or help refer you to other experts, but we are far removed from the problems you face. We can remain detached to your company’s politics because we’ll leave once the project’s over. You have to stick around and weather the storm.
Most companies today aren’t in the same plush positions they used to be to retain six-figure consultants even if they have six-figure questions to answer. Small start-ups are burning through cash by the hour, MSL executives working at small companies don’t even have the luxury of a company peer because they ARE the medical department for the whole company.
And honestly? Some questions can be answered for less than $150,000 or even $50,000.
You know it, I know it, and MSL experts and consultants know it.
