“A Medical Science Liaison Metrics Consensus: Identifying Unique Field-Medical Contributions and Compliant Metrics”. Reprint series from MSL Quarterly 2007 on MSL Metrics.

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Introduction 4

Need for Proactive Field Medical Metrics 4

DIAGRAM: FIELD MEDICAL ACTIVITIES AND CORRESPONDING PROGRAM METRICS ACROSS PRODUCT DEVELOPMENT 5

Phase-Specific Measurement of Field-Based Medical Science Contribution 6

“Early Commercialization” Phase II and Phase III 6

Metrics based on Therapeutic Insight and Clinical Site Recommendations 7

Metrics based on Advocacy Leadership 7

“Commercialization” Phase IV and Product Launch 7

Metrics based on Satisfaction Scores, Quality of Scientific Exchange, and Competitive Intelligence 7

Metrics based on Investigator-Initiated Trial Program Activities 9

Justifying Field Medical Investment in Preclinical- and Phase I Development 9

Criticisms of Reach-and-Frequency Metrics 10

Conclusion 11

8.25×10.75″ 12 pages.

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